One thing to note as a freelance copywriter is that your success is not only determined by how well you write but also by the tools you use to streamline your work. Every freelancer needs the right tools at their disposal.
That’s why, in this blog, we will explore the essential tools every freelance copywriter should have in their arsenal to boost productivity, creativity, and overall success.
Are you up for this?
Well then, let’s dive in!
1. Keyword Research Tools
To begin any SEO copywriting project, you must first understand your audience and their needs. Hence, a reliable keyword research tool is one of the primary tools you should have for this kind of assignment. Keywords are the building blocks of effective SEO copywriting, so it is essential to choose your keywords wisely.
Consider using tools like Google Keyword Planner, SEMrush, or Ahrefs to improve your keyword research. These tools provide valuable insights into your search volume, competition, and long-tail keywords. Organizing these keywords into your content will boost your website’s (or your client’s) visibility on search engines and attract potential clients.
2. Grammar and Proofreading Tools
You already know that in the world of copywriting, impeccable grammar and flawless writing are non-negotiable. Regardless of what kinds of writing you do to make a living, clients expect high-quality content that is free of errors. To meet this expectation, it’s crucial to have reliable grammar and proofreading tools at your disposal.
Check out tools like Grammarly, ProWritingAid, Quillbot, or Hemingway Editor to check your written content for spelling, grammar, and style errors. These tools not only enhance the quality of your work but also save time by eliminating the need for extensive manual proofreading.
3. Content Management Systems (CMS)
Efficiently managing your content is a key aspect of freelance copywriting. A Content Management System (CMS) simplifies the process of creating, editing, and publishing content.
WordPress is a popular choice among freelance copywriters due to its user-friendly nature and wide range of plugins. It allows you to create SEO-optimized content and manage your website effortlessly. It also provides flexibility for customizing your website to meet your brand’s unique requirements.
For example, my website is built on WordPress, and without having expert tech skills, I can upload my blogs by myself and make important changes to my web pages without needing the help of a professional Website designer. See?
4. Plagiarism Checkers
It shouldn’t be surprising that someone once wrote a sentence just the same way you wrote yours. Or you may have copied a part of someone else’ content during your research. This is why it is important to go the extra mile to make sure your content is plagiarism-free. Invest in a plagiarism checker tool like Copyscape or Grammarly Premium. There are other free ones on the Internet, too.
Plagiarism checkers scan your work and alert you to any instances of duplicated content, helping you maintain your reputation and integrity as a copywriter. Remember, originality is the hallmark of a successful freelance copywriter.
5. Social Media Scheduling Tools
As a freelance copywriter, it is essential to promote your personal brand and connect with your target audience. You can make use of scheduling tools like Planoly, Hootsuite, Buffer, or any other to save time, plan and schedule posts, track engagement, and reach a broader audience with your copywriting expertise.
6. Graphic Design Tools
We are in the digital age, and visuals do a great job of capturing your audience’s attention. Graphic design tools like Canva or Adobe Spark can help you create eye-catching graphics, infographics, and social media images to complement your content.
7. Email Marketing Platforms
When you’re ready to take your marketing one step higher, you would want to build and maintain a list of loyal email subscribers. For this, you can try email marketing platforms like Mailchimp, ConvertKit, Systeme, or others to help you create and manage email campaigns. These tools can be used to share your latest content, engage with your audience, and market your services effectively.
8. Time Management Tools
Efficiency is key for freelancers. To manage your projects, set priorities, meet deadlines, and ultimately boost your productivity, consider using time management tools like Trello, Asana, Airtable, or Todoist. If you’re a fan of the good ol Pen and Journal, that also can work perfectly. Just do you!
9. Online Courses and Communities
Considering that the world of copywriting is constantly evolving, it is a great idea to stay updated with the latest industry trends while also networking with fellow copywriters. Consider joining vetted and valuable online communities and forums on LinkedIn, Facebook, or other platforms. These resources will provide you with some of the valuable knowledge and connections that can contribute to your success as a freelance copywriter.
10. Google Docs
Collaboration is often a cornerstone of freelance copywriting projects. Google Docs is your go-to platform for real-time collaboration with clients and team members. Plus, it automatically saves your work in the cloud, so you never lose a word.
Conclusion
As you can see, the right tools can make a world of difference in your freelance copywriting career. While these tools are indispensable, remember that your skills and creativity are your most valuable assets. So, equip yourself with these essential tools, keep honing your craft, and watch your freelance copywriting business thrive.
Lastly, as you embark on your freelance copywriting journey, don’t be afraid to reach out to me or any of our experienced team members for support, guidance, mentorship, or expert assistance when you need it. We’re here to empower you and are dedicated to helping you succeed in this dynamic field.
Cheers to your success!
