Ever wondered how to get clients online?
First, clients don’t buy because you chase them. They buy because they believe in your authority, trust your energy, and see your value before ever speaking to you.
And let’s be honest, chasing clients can be exhausting—the DMs, the cold pitches, the awkward “Hey, just checking in…” follow-ups.
So if all you’re still doing is chasing clients, that might not be the best approach. And if you’re tired of being that person, good news! You don’t have to be.
Today, I’m showing you how to build a magnetic online presence that attracts high-quality clients organically, repeatedly, and without hustle vibes.
Ready?
Build a Brand That’s Unmistakably You
Most people skip this step, and when they don’t, their online presence lacks clarity. If your online presence lacks clarity, your audience won’t have confidence.
Mind you, your personal brand is so much more than fancy colors and a template. It is what people say about you when you’re not in the room—or on Zoom.
To build an effective personal brand, start by defining:
- Your values: What do you stand for?
- Your voice: How do you speak? (If you’re fun and cheeky like me, own it!)
- Your vibe: What do you want people to feel when interacting with your content?
Get laser-clear about who you serve and how, as you go, and use language that mirrors your clients’ thoughts. Forget jargon. Speak their struggles and desires back to them better than they can.
Pro tip: You don’t need to appeal to everyone. You just need to resonate deeply with your people.
Choose One Core Platform and Show Up Like an Expert
If you want to build visibility and authority, you need to get serious about solving real problems in public. And no, you don’t need to be everywhere. But you do need to dominate somewhere.
Whether it’s LinkedIn, Instagram, YouTube, or your blog, pick a platform where your ideal clients hang out and build authority there. As you show up, create Mini case studies, Insight-driven content, and Personal POVs.
Your content should scream, “I understand your world. I’ve done this before. I can help you, too.”
To get started with this, ask yourself:
- Where do my dream clients look for solutions?
- Which platform suits my content style best?
Once you pick a platform, show up consistently, give massive value, and let your expertise shine.
Share Thoughtful Content That Builds Authority
Every piece of content you share should do three things:
- Deliver insight (Value)
- Build credibility (Authority)
- Invite engagement or action (CTA)
Let’s break it down:
| Post Type | What It Does |
| Educational post | Teaches your audience something useful → builds trust |
| Story-based post | Shows your journey or a client win → builds relatability |
| Opinion post | Positions you as a leader with original thinking |
| Soft pitch post | Gently invites people to take the next step (e.g., DM, call, offer) |
You can rotate through this loop weekly. Just ensure you stay consistent and build momentum.
Remember, authority comes from valuable content, not just random tips or recycled trends. I’m talking about thought-provoking posts, real-life stories with lessons, case studies, client wins, hot takes on common industry mistakes, and behind-the-scenes of how you work or think.
The more you educate, inspire, and provoke “aha!” moments, the more people trust you.
And guess what? Trust = sales.
Let Your Online Assets Do the Talking
Magnetic content draws people in. But your digital assets seal the deal.
Make sure your;
- Profile bios are clear, benefit-led, and client-facing.
- Featured section (LinkedIn, IG Highlights) shows services, wins, and client love.
- Website (if you have one) is simple, strategic, and focused on conversions.
- Pinned posts are your best work, both up front and center.
Ask yourself:
“If someone found me today, would they know what I do, who I help, and how to work with me, within 10 seconds?”
If they won’t, tweak it. Your visibility should lead to action—no confusion or guesswork.
Be Strategic With Your Consistency
Posting randomly daily? Don’t do it. Plan your content around themes that match your offers. Create for different awareness stages—some people don’t even know they need you yet.
When you write one great post, stretch it. Turn it into a video, carousel, email, whatever.
Also, don’t just post and ghost. Engage with intention. Comment meaningfully. Reply to DMs when it makes sense. Be visible in the right rooms.
It’s not about doing the most or being everywhere. It’s about doing what matters— being impactful where it counts— repeatedly.
However, here’s the not-so-sexy truth:
Building a magnetic online presence takes time. You’ll post amazing stuff and sometimes get crickets. But keep showing up because consistency builds credibility.
People are always watching—even when they don’t like, comment, or share. When they’re ready, you’ll be the first person they think of.
Make Your Offers Loud, Clear, and Client-Ready
A magnetic presence without clear offers is like a store with no open sign. Make sure you talk about your offers often. Communicate outcomes, not just tasks. Let people know exactly what you help with and how to get started.
Instead of the vague “DM me if you need help,” say,
“Tired of posting and hearing crickets? I help service providers create content that actually sells. DM ‘content’ and let’s talk.”
People don’t take action because you’re smart. They take action because your offer is clear, helpful, and timely.
Your audience isn’t slow. They just need clear instructions.
Final Thoughts: Attract, Don’t Chase
This is how the real pros do it. No chasing. No begging. Just showing up with clarity, content, and confidence that says, “I’m the one. And here’s why.”
Also, you don’t need a huge following to attract great clients. What you need is intentional branding, authority-building content, and a clear path to work with you.
Show up with clarity, confidence, and content that positions you as the real deal. When you build this, the right people will find you and stay.
Ready to Build a Client-Attracting Online Presence That Feels Like You?
Want help crafting a personal brand and content strategy that brings clients to your DMs, not the other way around?
I help coaches and service providers turn their voice, story, and value into powerful content that brings leads on autopilot.
Let’s work together. Book a content strategy call with me here.
